Basic Information

Reference Number

0000171822

Issuing Organization

Ontario Lottery and Gaming Corporation (OLG)

Solicitation Type

RFP - Request for Proposal (Formal)

Solicitation Number

1920-017

Title

Multicultural Marketing Services

Source ID

PP.CO.ON.573383.C61184

Agreement Type

Open Bidding (OB)

Details

Location

Canada, Ontario

Description

RFP#1920-017 Multicultural Marketing Services
The selected Respondent will work closely with various contacts and divisions within OLG, in the provision of the following multicultural marketing services, but not limited to:

Consumer research, insight, and multicultural marketing landscape best practices
Strategic planning
Account management
Development of integrated marketing campaigns from design to execution & post-reporting
Various levels of creative development from simple in-language transcreation to bespoke campaign development
Cultural media planning & buying (paid, earned, owned) as agreed upon by OLG and the Advertising Review Board
Translation services - specifically, but not limited to, Chinese (Simplified), Chinese (Traditional), Mandarin, Cantonese, Hinglish, Punjabi and Korean. Excludes French since OLG’s French Language Services (FLS) delivers French translation and creative review for OLG’s products and services.
Retail support tools
Recommending, planning and implementing public relations and community engagement outreach and sponsorship/activation programs
Measurement and reporting infrastructure in line with OLG requirements
Additional related services, as required.
Digital Marketing Services (may include but not limited to, website design, development and execution, secure website management and hosting services, email marketing, online contest/promotions, digital strategy and planning, and database marketing)
Multi-cultural consumer expertise, specifically, but not limited to, Chinese and South Asian.

Specific Requirements
In order to be considered for evaluation to this Request for Proposal, a Respondent is to acknowledge the following Specific Requirements as part of their Proposal. For additional information about this opportunity, refer to the Request for Proposal documents.

Specific Requirements are:
B.1.1 OLG requires the Respondent to have a minimum of 5 years experience in the provision of multicultural marketing services as it relates to interaction with specifically, but not limited to, Chinese and South Asian consumers.
B.1.2 OLG requires the Respondent to have a minimum of 5 years experience with purchasing media specifically for, but not limited to, Chinese and South Asian consumers.
B.1.3 OLG requires the Respondent to encrypt sensitive data at rest and in transit.

Note: This notice includes a brief summary of the project scope and related services only. OLG assumes no responsibility for the availability, accuracy, completeness or timeliness of any of the information, or the fitness of such information for any particular purpose. Complete project details and RFP deadlines are found in the RFP document.

The address for submission of proposals is as follows:
Ontario Lottery and Gaming Corporation (OLG)
70 Foster Drive, Suite 800
Sault Ste. Marie, ON
P6A 6V2

Dates

Publication

2020/02/27 05:43:47 PM EST

Closing DateA - Previous Amendment

2020/04/16 04:00:00 PM EDT

Contact Information

Vince Albanese

705-946-6438

valbanese@olg.ca

Bid Submission Process

Bid Submission Type

Physical Bid Submission

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