Basic Information

Reference Number

PW-19-00894827

Issuing Organization

Destination Canada

Owner Organization

Destination Canada

Solicitation Type

RFP - Request for Proposal (Formal)

Solicitation Number

DC-2019-PO-06

Title

Media Monitoring and Measurement Services (DC-2019-PO-06)

Source ID

PWGSC

Agreement Types

Canada-European Union Comprehensive Economic and Trade Agreement(CETA)

Canadian Free Trade Agreement (CFTA)

North American Free Trade Agreement (NAFTA)

World Trade Organization Agreement on Government Procurement (WTO-AGP)

Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP)

General Agreement on Tariffs and Trade (GATT)

Details

Location

British Columbia

Dates

Publication

2019/11/05 03:00:00 AM EST

Closing Date

2019/11/28 05:00:00 PM EST

Contact Information

Paulina Orozco

604-638-8372

procurement@destinationcanada.com

Description

To understand the impact of marketing activities, as well as overall brand sentiment about Canada, DC monitors print, broadcast, social and digital media in its key domestic and international markets.

The Contractor is responsible for media monitoring and measurement services in the China market, including but not limited to news clipping, crisis alerts, project reports and clipping reports on different basis (daily/weekly/monthly/quarterly/annual) based on DC requests, as well as monitoring contents according to agreed criteria. These services should support and be in alignment with the DC China media relations and public relations team.

The Contractor will provide consumer travel and corporate news media monitoring for DC China with a focus on China market. The Contractor will monitor for travel trade, travel and lifestyle-related editorial coverage of identified destinations, including key words in China publications, outlets, and social media. The Contractor will monitor DC content and insights in national and regional print, online, social media, broadcast, travel trade media outlets, and other online news outlets.

Disclaimer Government of Canada (GC) tender notices and awards, solicitation documents and tender attachments are available free of charge and without registration on canadabuys.canada.ca/en/tender-opportunities, the authoritative location for GC tenders.

You may have received this tender notice or award through a third-party distributor. The Government of Canada is not responsible for any tender notices and/or related documents and attachments not accessed directly through canadabuys.canada.ca/en/tender-opportunities.

This Government of Canada tender notice or tender award carries an Open Government Licence - Canada that governs its use. Related solicitation documents and/or tender attachments are copyright protected. Please refer to the section about Commercial Reproduction in the canadabuys.canada.ca/en Terms and Conditions for more information.

Contains information licensed under the Open Government license - Canada. Contains data reproduced and distributed with the permission of the Government of Canada, on an "as is" basis.